Terms of Service

1. The service

Game Lasso connects game studios (“studios”) with content creators (“creators”). Studios fund short-form video campaigns that pay a fixed CPM (cost per 1,000 views). Creators post videos about the game on TikTok, Instagram or YouTube and earn for the views those videos receive during the campaign.

2. Eligibility and accounts

• You must be at least 18 years old.
• Studio and creator accounts are opened after an application and a manual review. We may refuse an application, and we may ask creators to verify their identity.
• You must give accurate information and keep it up to date, including your country and content language.
• You are responsible for your account and everything done with it. Studio users must use two-factor authentication.

3. Connected social media accounts

• Every account a creator submits videos from must be connected with the platform's official login (OAuth) and must belong to and be controlled by that creator. Instagram requires a professional account.
• By connecting an account you allow us to read your profile, account statistics and video statistics from that platform, and to read view counts from the public pages of the videos you submit, as described in the Privacy Policy. We never post to your accounts.
• By connecting a YouTube account you agree to be bound by the YouTube Terms of Service. Your use of TikTok and Instagram remains subject to the TikTok Terms of Service and the Instagram Terms of Use.
• If a connection stops working or you revoke it, you cannot submit new videos from that account until you reconnect it.

4. How campaigns work

• Campaigns are prepaid. The budget is reserved for the campaign when it starts and is paid out on a first come, first served basis; the campaign ends when the budget is used or the end date is reached.
• The CPM, the maximum payout per creator and the budget are set for each content language. Each campaign shows its required hashtags, minimum view threshold, paid view window and other rules before a creator joins.
• Views are measured from the numbers the platforms provide. Platforms can delay or correct their numbers, and our measurements follow those corrections.
• A video without the campaign's required hashtag does not earn. Views above a creator's maximum payout or after the paid view window do not earn.
• We review every campaign before it goes live and may request changes or refuse it. Live campaigns cannot be paused or ended early; the CPM can be raised but not lowered.
• We do not guarantee any number of views, creators, wishlists or sales.

5. Creator rules

• Follow the campaign brief, embargo dates and any confidentiality terms you accept. Do not share unreleased information you learn through a campaign.
• Disclosing sponsored content is your legal responsibility: include a clear ad disclosure and turn on the platform's paid partnership label. We may check this but do not take responsibility for it.
• Keep submitted videos public. Do not delete, archive or hide them.
• Do not inflate views or engagement by artificial means (bots, purchased views or similar). Do not submit the same video to campaigns on other platforms.
• Game keys given to you are for the campaign only and may not be sold or transferred.
• You act as an independent contractor, not as an employee of Game Lasso or of any studio.

6. Studio rules

• Your game information, store links and brief must be accurate and lawful. Do not ask creators for misleading or unlawful content or content that breaks platform rules.
• Declare AI-generated content and adult (18+) content in your game. These games are accepted subject to moderation.
• Use creator data only to run your campaign. Do not export it, keep it after the campaign or use it for any other purpose.
• You may approve, reject or flag submitted videos only with a stated reason. Creators can dispute decisions, and we decide disputes.

7. Fees and payments

• Studios pay a platform fee that is shown before the campaign is launched and is deducted from the campaign budget. Unused budget returns to the studio's balance when the campaign closes.
• Creators' earnings become available when the campaign closes. Payouts are made weekly through our payment provider once the available amount is at least $50. We do not charge creators a commission.
• Creators are responsible for their own taxes and may be asked for tax forms.
• Payments for a campaign that started on Game Lasso may not be moved off the platform.

8. Content and intellectual property

Creators keep the rights to their videos. Joining a campaign does not give the studio a license to reuse a creator's video; any license is agreed separately. The Game Lasso name, website and software belong to us.

9. Suspension and termination

If you break these Terms or the campaign rules, we may remove videos from a campaign, withhold or reverse affected earnings, suspend or close your account. We tell you the reason, and you can appeal by contacting us. You can close your account at any time; see the data deletion instructions.

10. Disclaimers and liability

The platform is provided “as is”. We depend on third-party platforms and their APIs and cannot guarantee that they will always be available or accurate. To the extent permitted by law, we are not liable for indirect or consequential losses, and nothing in these Terms limits liability that cannot be limited by law.

11. Changes to these Terms

We may update these Terms. The date at the top shows the latest version. We will notify account holders of significant changes before they take effect; continuing to use the platform after that means you accept the new Terms.

12. Contact

Squamobi Teknoloji Anonim Şirketi, İnciraltı Mah. Mithatpaşa Cad. Morfoloji No: 56-20 İç Kapı No: Z, Balçova / İzmir, Türkiye. Email: privacy@gamelasso.gg.